B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- marketers planning to increase performance marketing share for Marketers (2025)
42% of marketers plan to increase their share of performance marketing in 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ebiquity
Primary
Tier C
https://www.ebiquity.com/news-insights/research/2025-media-budgets-survey/ ↗
Source Article
2025 Influencer Marketing Trends - Media Bodies
Key trends to shape your brand’s Influencer Marketing strategy
With rapidly changing PESTEL factors, Marketing teams have to be prepared to not only survive, but leverage environmental factors and trends. Highly driven by consumer behaviour and technological & socio-cultural trends, Influencer Marke…
Original Research
Ebiquity
· Original study ↗
Methodology
Cited from Ebiquity 2025 Media Budgets Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers: 42% marketers planning to increase performance marketing share. Source: Ebiquity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-increase-performance-marketing-2025
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<blockquote cite="https://lighthousedata.io/data/marketers-increase-performance-marketing-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- marketers planning to increase performance marketing share for Marketers<br><small>Source: Ebiquity (2025) · <a href="https://lighthousedata.io/data/marketers-increase-performance-marketing-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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