B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
95%
95% -- percentage of marketers believing in person events impact business goals for B2B marketers (2022)
95% of marketers believe in-person events have a significant impact on achieving primary business goals.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sagefrogdevnew.wpengine.com
Primary
Tier C
https://sagefrogdevnew.wpengine.com/blog/the-return-to-in-person-events-preparation-checklist/ ↗
Source Article
The Return to In-Person Events Preparation Checklist
Returning to the world of in-person events after a global pandemic is no easy feat. Crowds, travel, panels, handshakes—these are all things we must get reaccustomed to. If you’re hosting, success comes down to how well you plan. There’s no need to sugarcoat it; event coordination is complicated and …
Original Research
sagefrogdevnew.wpengine.com
· Original study ↗
Methodology
Cited statistic in Sagefrog blog post on return to in-person events; original survey source not identified in text
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelevents
Cite this stat
Plain Text
B2B marketers: 95% percentage of marketers believing in person events impact business goals. Source: sagefrogdevnew.wpengine.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-in-person-events-impact-2022
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<blockquote cite="https://lighthousedata.io/data/marketers-in-person-events-impact-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- percentage of marketers believing in person events impact business goals for B2B marketers<br><small>Source: sagefrogdevnew.wpengine.com (2022) · <a href="https://lighthousedata.io/data/marketers-in-person-events-impact-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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