B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34%
34% -- share of marketers social goal brand awareness for global marketers (2021)
In 2021, 34% of marketers reported that increasing brand awareness and reaching new audiences was one of their primary social media strategy goals.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://411locals.com/blog/social-media-marketing-trends/ ↗
Source Article
Social Media Marketing Trends to Look Out for This Year
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot 2021 research on primary social media strategy goals, as cited by 411 Locals blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global marketers: 34% share of marketers social goal brand awareness. Source: HubSpot (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-goal-brand-awareness-2021
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<blockquote cite="https://lighthousedata.io/data/marketers-goal-brand-awareness-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- share of marketers social goal brand awareness for global marketers<br><small>Source: HubSpot (2021) · <a href="https://lighthousedata.io/data/marketers-goal-brand-awareness-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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