B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- share of marketers seeing improved content quality with generative ai for marketers using generative AI (2023)
80% of marketers using generative AI see improved content quality according to a HubSpot survey.
- The source text reports 80% in one paragraph and 79% from HubSpot's 2023 report in another paragraph
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.nettresultsllc.com/blog/2023/11/21/ai-in-marketing-a-partner-not-a-replacement ↗
Source Article
AI in Marketing: A Partner, Not a Replacement | NettResults LLC
AI in Marketing: A Partner, Not a Replacement
In 2023 artificial intelligence (AI) has surged as a formidable force in the marketing landscape. The global market for AI in marketing is projected to expand dramatically, from $15.8 billion in 2021 to an estimated $107.5 billion by 2028. This growth re…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot survey finding cited in article; note the same report is later cited as 79% for improved quality
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using generative AI: 80% share of marketers seeing improved content quality with generative ai. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-generative-ai-improved-quality-2023
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<blockquote cite="https://lighthousedata.io/data/marketers-generative-ai-improved-quality-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of marketers seeing improved content quality with generative ai for marketers using generative AI<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/marketers-generative-ai-improved-quality-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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