B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- email personalization failure rate for marketers (2023)
70% of marketers fail to personalize their marketing emails.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
multidev.com
Primary
Tier C
https://www.multidev.com/blog/jewelry-store-sales-online ↗
Source Article
10 Ways Your Online Presence Can Boost Your Jewelry Store Sales
Your jewelry store needs a strategic and polished online presence in today's competitive digital marketplace. Consumers are becoming more comfortable with online jewelry shopping and are much more likely to make expensive purchases online than a couple of years ago.
Digital marketing has penetrated …
Original Research
multidev.com
· Original study ↗
Methodology
Cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 70% email personalization failure rate. Source: multidev.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-fail-personalize-emails
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<blockquote cite="https://lighthousedata.io/data/marketers-fail-personalize-emails" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- email personalization failure rate for marketers<br><small>Source: multidev.com (2023) · <a href="https://lighthousedata.io/data/marketers-fail-personalize-emails" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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