B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
88%
88% -- marketer belief in face to face effectiveness for marketers (2026)
88% of marketers believe face-to-face engagement works.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WifiTalents
Primary
Tier C
https://alittle-bird.com/news/street-team-marketing-for-cpg-the-brand-activation-playbook-roi-tracki… ↗
Source Article
Street Team Marketing for CPG: The Brand Activation Playbook + ROI Tracking
Original Research
WifiTalents
· Original study ↗
Methodology
Cited via WifiTalents experiential stats
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 88% marketer belief in face to face effectiveness. Source: WifiTalents (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-face-to-face-belief-88
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<blockquote cite="https://lighthousedata.io/data/marketers-face-to-face-belief-88" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- marketer belief in face to face effectiveness for marketers<br><small>Source: WifiTalents (2026) · <a href="https://lighthousedata.io/data/marketers-face-to-face-belief-88" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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