B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- share of marketers experimenting with ai content tools for marketers (2026)
85% of marketers are already experimenting with AI tools for content creation in some capacity.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier B
https://applaunchpartners.com/ai-and-the-future-of-landing-page-creation-for-marketers/ ↗
Source Article
AI for Landing Pages: Build Faster, Convert More
Original Research
IAB
· Original study ↗
Methodology
Cited as a recent IAB report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 85% share of marketers experimenting with ai content tools. Source: IAB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-experimenting-ai-content-creation
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<blockquote cite="https://lighthousedata.io/data/marketers-experimenting-ai-content-creation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of marketers experimenting with ai content tools for marketers<br><small>Source: IAB (2026) · <a href="https://lighthousedata.io/data/marketers-experimenting-ai-content-creation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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