B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34%
34% -- marketers expecting budget increase rate for global marketers (2025)
34% of global marketing executives expect a budget increase in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WARC
Primary
Tier B
https://www.campaignindonesia.id/article/temuan-kunci-riset-warc-tren-pemasaran-2025/1899003 ↗
Source Article
Temuan kunci riset WARC: Tren pemasaran 2025
Temuan kunci riset WARC: Tren pemasaran 2025
Menurut temuan WARC 65% marketer berpandangan optimis untuk 2025 walaupun hanya 34% memperkirakan kenaikan anggaran, sementara pengeluaran digital mendominasi dengan 58.7% dari pengeluaran iklan.
Untuk terus menikmati artikel ini, silakan log in. Anda dap…
Original Research
WARC
· Original study ↗
Methodology
Down from 41% previous year; WARC Voice of the Marketer 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global marketers: 34% marketers expecting budget increase rate. Source: WARC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-expect-budget-increase-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-expect-budget-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- marketers expecting budget increase rate for global marketers<br><small>Source: WARC (2025) · <a href="https://lighthousedata.io/data/marketers-expect-budget-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.