B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- marketers expecting ai search traffic increase for marketers (2026)
75% of marketers expect AI search to increase traffic to their websites according to HubSpot's 2026 State of Marketing report.
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Lighthouse Research Team
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Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://floowitalent.com/tips/freelance-seo-expert ↗
Source Article
Hire a Freelance SEO Expert | Pro Tips for 2026
SEO still contributes most of the traffic for B2B teams. HubSpot’s 2026 State of Marketing report shows that websites, blogs, and SEO bring the highest ROI, and 75% of marketers expect AI search to increase traffic to their sites. That means, besides paid ads, organic rankings are still the main dri…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot's 2026 State of Marketing report; survey methodology not detailed in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 75% marketers expecting ai search traffic increase. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-expect-ai-search-traffic-increase-2026
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<blockquote cite="https://lighthousedata.io/data/marketers-expect-ai-search-traffic-increase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- marketers expecting ai search traffic increase for marketers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/marketers-expect-ai-search-traffic-increase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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