B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
77%
77% -- share of marketers seeing email engagement increase for marketers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
smaily.com
Primary
Tier C
https://smaily.com/top-10-email-marketing-techniques-to-target-your-ideal-customer/ ↗
Source Article
Top 10 Email Marketing Techniques to Target Your Ideal Customer
Contemporary marketing techniques have been catching up rapidly. However, a Hubspot report highlighted that 37% of brands increased their email marketing budget. And you don’t want to get left behind — especially since 77% of marketers saw a substantial uptick in email engagement in the last 12 mont…
Also cited by
2026-09-26
Anntoine Marketing + Design
https://www.anntoine.com/post/reel-in-your-audience-3-clever-ways-to-utilize-vid…
2026-09-30
Original Research
smaily.com
· Original study ↗
Methodology
Aggregate figure cited in Smaily blog; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 77% share of marketers seeing email engagement increase. Source: smaily.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-email-engagement-uptick-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-email-engagement-uptick-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- share of marketers seeing email engagement increase for marketers<br><small>Source: smaily.com (2025) · <a href="https://lighthousedata.io/data/marketers-email-engagement-uptick-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.