B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- marketers reporting efforts under greater scrutiny for marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Columbia Business School and New York American Marketing Association
Primary
Tier B
http://www.stealingshare.com/blog/?p=3360 ↗
Source Article
The Tom Dougherty Blog
Original Research
Columbia Business School and New York American Marketing Association
· Original study ↗
Methodology
Columbia Business School / NY AMA study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 70% marketers reporting efforts under greater scrutiny. Source: Columbia Business School and New York American Marketing Association (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-efforts-under-greater-scrutiny
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<blockquote cite="https://lighthousedata.io/data/marketers-efforts-under-greater-scrutiny" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- marketers reporting efforts under greater scrutiny for marketers<br><small>Source: Columbia Business School and New York American Marketing Association (2026) · <a href="https://lighthousedata.io/data/marketers-efforts-under-greater-scrutiny" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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