B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of marketers with documented content marketing strategy for B2B marketers (2025)
40% of marketers have a documented content marketing strategy.
- Attributed to the Content Marketing Institute
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.wildtribe.agency/post/targeting-the-true-decision-makers-strategic-marketing-approaches-… ↗
Source Article
Strategic Marketing for Renewable Energy Companies
Targeting the True Decision Makers: Strategic Marketing Approaches for Renewable Energy Companies
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Renewable electricity capacity additions surged nearly 50% in 2023, in what the IEA called a 'step change' fo…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Attributed to Content Marketing Institute survey
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B marketers: 40% share of marketers with documented content marketing strategy. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-documented-content-strategy
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<blockquote cite="https://lighthousedata.io/data/marketers-documented-content-strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of marketers with documented content marketing strategy for B2B marketers<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/marketers-documented-content-strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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