B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

60%

60% -- share of marketing professionals reporting increased demand to demonstrate business impact for marketing professionals (2026)

Name: Share Of Marketing Professionals Reporting Increased Demand To Demonstrate Business Impact Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2026 · Smartsheet

60% of marketing professionals report increased demand to demonstrate business impact.

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Attribution: Smartsheet View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2026

Entity

marketing professionals

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Smartsheet Primary Tier C

https://www.ammunition.agency/blog/global-marketing-done-right ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Global growth for your business. Global momentum for ours.

Original Research

Smartsheet · Original study ↗

Methodology

Cited from Smartsheet.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketing professionals: 60% share of marketing professionals reporting increased demand to demonstrate business impact. Source: Smartsheet (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-demand-business-impact

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<blockquote cite="https://lighthousedata.io/data/marketers-demand-business-impact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of marketing professionals reporting increased demand to demonstrate business impact for marketing professionals<br><small>Source: Smartsheet (2026) · <a href="https://lighthousedata.io/data/marketers-demand-business-impact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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