B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- marketers saying data driven insights essential for marketers (2026)
70% of marketers say that data-driven insights are essential for measuring and optimizing campaign performance.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Chief Marketer
Primary
Tier C
https://applaunchpartners.com/data-driven-marketing-actionable-insights-for-growth/ ↗
Source Article
Data
Original Research
Chief Marketer
· Original study ↗
Methodology
Chief Marketer 2026 survey as cited by secondary source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 70% marketers saying data driven insights essential. Source: Chief Marketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-data-driven-insights-essential-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-data-driven-insights-essential-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- marketers saying data driven insights essential for marketers<br><small>Source: Chief Marketer (2026) · <a href="https://lighthousedata.io/data/marketers-data-driven-insights-essential-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.