B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of marketing professionals saying data is crucial for decisions for marketing professionals (2025)
80% of marketing professionals say data is crucial for making informed decisions.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://digitalanalystteam.com/how-to-leverage-paid-ads-data-for-better-marketing-decisions/ ↗
Source Article
Maximize ROI with Paid Ads Data | Expert Tips & Case Studies
Imagine this: A leading e-commerce company doubled its revenue in just three months. Another brand reduced its customer acquisition cost by 30% within a single quarter. How did they achieve these remarkable results? The secret lies in leveraging the vast amounts of data generated from paid ads. In t…
Original Research
Google
· Original study ↗
Methodology
Google survey, as cited by blog author; original survey details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing professionals: 80% share of marketing professionals saying data is crucial for decisions. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-data-crucial-decisions-google-survey
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<blockquote cite="https://lighthousedata.io/data/marketers-data-crucial-decisions-google-survey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of marketing professionals saying data is crucial for decisions for marketing professionals<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/marketers-data-crucial-decisions-google-survey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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