B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- percentage of marketers focusing on content research for marketers (2023)
37% of marketers surveyed said they want to do more research on content to make it more appealing to a wider range of audiences.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier C
https://www.digitalinformationworld.com/2023/03/whats-best-way-to-boost-serp-rankings.html ↗
Source Article
What’s the Best Way to Boost SERP Rankings?
Marketers have to focus on a number of different areas in order to improve the overall performance of the sites that they have been tasked with handling. SEO tends to be singular in the level of essentiality it holds, but in spite of the fact that this is the case there are countless ways in which i…
Original Research
Semrush
· Original study ↗
Methodology
Semrush survey of marketer SEO tactics, reported by Digital Information World
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 37% percentage of marketers focusing on content research. Source: Semrush (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-content-research-serp-2023
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<blockquote cite="https://lighthousedata.io/data/marketers-content-research-serp-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- percentage of marketers focusing on content research for marketers<br><small>Source: Semrush (2023) · <a href="https://lighthousedata.io/data/marketers-content-research-serp-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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