B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

40%

40% -- marketers considering content marketing vital for marketers (2021)

Name: Marketers Considering Content Marketing Vital Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2021 · n=1,500 · HubSpot

40% of marketers consider content marketing vital to their overall strategy.

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2021

Entity

marketers

Sample Size

1,500

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier B

https://www.leadboxer.com/blog/content-marketing-strategy ↗

Confidence: 59/100 Vintage: 2021 Channel: Wayback

Source Article

How to Create a Successful Content Marketing Strategy — LeadBoxer

Marketing How to Create a Successful Content Marketing Strategy How to Create a Successful Content Marketing Strategy 2022-09-20 Marketing How to Create a Successful Content Marketing Strategy 2022-09-20 Marketing How to Create a Successful Content Marketing Strategy 2022-09-20 Want to stimulate int…

Original Research

HubSpot · Original study ↗

Methodology

HubSpot survey of marketers

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketers: 40% marketers considering content marketing vital. Source: HubSpot (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-content-marketing-vital-2021

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<blockquote cite="https://lighthousedata.io/data/marketers-content-marketing-vital-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- marketers considering content marketing vital for marketers<br><small>Source: HubSpot (2021) · <a href="https://lighthousedata.io/data/marketers-content-marketing-vital-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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