B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- share of marketers with content marketing strategy for marketers (2022)
82% of marketers have a content marketing strategy according to research from HubSpot.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://creativeclicks.com/blog/content-marketing-a-performance-marketers-secret-weapon/ ↗
Source Article
Content Marketing: a performance marketer’s secret weapon
One of the growing trends in digital marketing over the last decade has been content marketing.
But because content marketing can mean different things to different marketers, we want to define it for performance marketing. Content marketing is the creation and distribution of content through a rang…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 82% share of marketers with content marketing strategy. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-content-marketing-strategy-82
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<blockquote cite="https://lighthousedata.io/data/marketers-content-marketing-strategy-82" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of marketers with content marketing strategy for marketers<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/marketers-content-marketing-strategy-82" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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