B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- share of marketers viewing content as crucial to marketing strategy for Marketers across all industries (2022)
81% of marketers across all industries believe content is a crucial part of their marketing strategy.
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Lighthouse Research Team
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Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Demand Gen Report
Primary
Tier C
https://dealify.com/es/blogs/our-blog-popular-posts/9-proven-tactics-for-b2b-content-writing-in-2023 ↗
Source Article
9 tácticas probadas para la redacción de contenido B2B en 2023
Incluso en un mundo en el que las herramientas de inteligencia artificial pueden generar contenido a la velocidad de la luz, los líderes empresariales B2B aún necesitan invertir en estrategias de marketing de contenido atractivas y de alta calidad. El contenido eficaz sigue siendo la mejor manera no…
Original Research
Demand Gen Report
· Original study ↗
Methodology
Attribution implied from the immediately preceding sentence citing the Demand Gen 2022 report; not explicitly attributed in the article.
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Marketers across all industries: 81% share of marketers viewing content as crucial to marketing strategy. Source: Demand Gen Report (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-content-crucial-to-strategy
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<blockquote cite="https://lighthousedata.io/data/marketers-content-crucial-to-strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of marketers viewing content as crucial to marketing strategy for Marketers across all industries<br><small>Source: Demand Gen Report (2022) · <a href="https://lighthousedata.io/data/marketers-content-crucial-to-strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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