B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

66%

66% -- marketers expecting content marketing budget increase share for Marketers (2022 content marketing budgets vs 2021) (2022)

Name: Marketers Expecting Content Marketing Budget Increase Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2022 · HubSpot

66% of marketers expect their 2022 content marketing budgets to increase compared to 2021.

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

66%

Unit

Percentage

Data Vintage

2022

Entity

Marketers (2022 content marketing budgets vs 2021)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier C

https://www.arrowfly.com/why-is-todays-content-marketing-so-challenging/ ↗

Confidence: 48/100 Vintage: 2022 Channel: Common Crawl

Source Article

Why is Today's Content Marketing so Challenging?

Original Research

HubSpot · Original study ↗

Methodology

Secondary citation of HubSpot research on expected year-over-year budget growth

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Marketers (2022 content marketing budgets vs 2021): 66% marketers expecting content marketing budget increase share. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-content-budget-increase-2022

HTML Embed

<blockquote cite="https://lighthousedata.io/data/marketers-content-budget-increase-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- marketers expecting content marketing budget increase share for Marketers (2022 content marketing budgets vs 2021)<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/marketers-content-budget-increase-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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