B
Evidence Grade B
Graded
under review
Safe to Cite
Current
54%
54% -- marketers naming contact data quality as top challenge for marketers (2026)
Lighthouse Research Team
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Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
5 Great Ways to Enrich Your Subscriber Data in Email Marketing
Getting good subscriber data about email and CRM lists can be challenging for even the savviest email marketer. Privacy is a big concern for many people, and that means some of your subscribers will dig in their heels at the thought of handing over anything more than their email address. Basic facts…
Methodology
Cited as a recent survey; original survey publisher not identified in the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 54% marketers naming contact data quality as top challenge. Source: (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-contact-data-quality-challenge
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<blockquote cite="https://lighthousedata.io/data/marketers-contact-data-quality-challenge" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- marketers naming contact data quality as top challenge for marketers<br><small>Source: (2026) · <a href="https://lighthousedata.io/data/marketers-contact-data-quality-challenge" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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