B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
28%
28% -- marketers confident in ai ability for marketers (2024)
28% of marketers feel confident in their ability to use AI technology.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Ascend2
Primary
Tier B
https://3thinkrs.com/digital-news-subscriptions-cfo-disagreements-readers-come-first/ ↗
Source Article
Digital news subscriptions, CFO disagreements & readers come first
📰 Digital news subscriptions increase by 19%
👨👩👦 True customer marketing is years away
⛔️ CFOs disagree with the ‘godfathers of effectiveness’
🔎 Personalisation and Ad optimisation Top AI usage
👩🏫 Readers come first with Google Rankings
🫤 AI doesn’t know what a quote is
Digital news subscriptions in…
Original Research
Ascend2
· Original study ↗
Methodology
Ascend2 survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 28% marketers confident in ai ability. Source: Ascend2 (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-confident-using-ai
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<blockquote cite="https://lighthousedata.io/data/marketers-confident-using-ai" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- marketers confident in ai ability for marketers<br><small>Source: Ascend2 (2024) · <a href="https://lighthousedata.io/data/marketers-confident-using-ai" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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