B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
53%
53% -- share of marketers naming case studies as most effective content type for marketers (2024)
53% of marketers named case studies as the most effective content type according to a survey.
- Survey source and methodology not specified
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Lighthouse Research Team
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
navajocompany.com
Primary
Tier C
https://navajocompany.com/2024/09/16/top-5-content-assets-every-cybersecurity-marketer-should-use/ ↗
Source Article
Top 5 content assets every cybersecurity marketer should use
Those who have been in cybersecurity marketing for a long time would probably agree that it has never been boring. The industry has had more than its share of both disruption and consolidation over the years as players try to stay one step ahead of increasingly sophisticated threat actors.
But one c…
Original Research
navajocompany.com
· Original study ↗
Methodology
Unattributed survey cited by the publisher; no sample size, survey name, or methodology stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 53% share of marketers naming case studies as most effective content type. Source: navajocompany.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-case-studies-most-effective-2024
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<blockquote cite="https://lighthousedata.io/data/marketers-case-studies-most-effective-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- share of marketers naming case studies as most effective content type for marketers<br><small>Source: navajocompany.com (2024) · <a href="https://lighthousedata.io/data/marketers-case-studies-most-effective-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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