B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- marketers reporting movements impacted content decisions for global marketers (2021)
63% of global marketers state that the Black Lives Matter and Stop Asian Hate movements significantly impacted content decisions over the last 12 months.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
2,723
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shutterstock
Primary
Tier A
https://digitalmedianet.com/nearly-two-thirds-of-global-marketers-adapt-creative-following-black-liv… ↗
Source Article
Nearly Two-Thirds Of Global Marketers Adapt Creative Following Black Lives Matter And Stop Asian Hate Movements
Nearly Two-Thirds Of Global Marketers Adapt Creative Following Black Lives Matter And Stop Asian Hate Movements
NEW YORK, Oct. 12, 2021 /PRNewswire/ — Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform offering full-service solutions, high-quality content, and applications for brand…
Original Research
Shutterstock
· Original study ↗
Methodology
Censuswide survey of 2,723 marketers in 9 countries, April 13-27, 2021
Methodology documented
Segmentation
Industrymedia_entertainment
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
global marketers: 63% marketers reporting movements impacted content decisions. Source: Shutterstock (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-blm-impact-content-decisions-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-blm-impact-content-decisions-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- marketers reporting movements impacted content decisions for global marketers<br><small>Source: Shutterstock (2021) · <a href="https://lighthousedata.io/data/marketers-blm-impact-content-decisions-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.