B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- share of marketers believing ai will replace seo for marketers (2023)
40% of marketers believe AI will replace SEO according to HubSpot's 2023 report.
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Lighthouse Research Team
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Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://novaandmore.com/blog/seo-is-dead-why-thats-a-myth-and-how-to-adapt/ ↗
Source Article
SEO Is Dead? Why That’s a Myth (and How to Adapt)
Every year, someone declares SEO dead. Yet, 68% of online experiences start with a search engine (BrightEdge, 2023). So, what’s the truth? Is SEO really a relic of the past, or is it simply evolving?
In this article, we’ll debunk the myth that “SEO is dead,” explore why it persists, and provide acti…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot 2023 Marketing Trends Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 40% share of marketers believing ai will replace seo. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-believe-ai-replace-seo-2023
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<blockquote cite="https://lighthousedata.io/data/marketers-believe-ai-replace-seo-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of marketers believing ai will replace seo for marketers<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/marketers-believe-ai-replace-seo-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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