B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
80%
80% -- percentage of marketers believing ai improves customer experience for marketers (2024)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
The Rise of AI in Email Marketing: Friend or Foe?
Email marketing has been a cornerstone of digital marketing strategies for over two decades. However, email marketers must also change as digital marketing changes and customers expect more. This is where artificial intelligence (AI) comes in. AI tools and technologies are moving into email marketin…
Methodology
Figure cited by Smaily; original survey not identified on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 80% percentage of marketers believing ai improves customer experience. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-believe-ai-improves-customer-experience
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<blockquote cite="https://lighthousedata.io/data/marketers-believe-ai-improves-customer-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- percentage of marketers believing ai improves customer experience for marketers<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/marketers-believe-ai-improves-customer-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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