B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- marketers planning to increase behavioral science use for marketers (2023)
68% of marketers anticipate increasing their use of behavioral science insights over the next five years.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Marketing Association
Primary
Tier C
https://linchpinseo.com/blog/cognitive-biases-and-marketing/ ↗
Source Article
Linchpin SEO : Cognitive Biases and Marketing: How Our Minds Influence Purchasing
Cognitive biases, fundamental elements of human psychology, profoundly impact every facet of our lives – from how we interact with others to how we perceive the world around us and, most interestingly, for businesses, how we make purchasing decisions. These psychological quirks or ‘biases’ often lea…
Original Research
American Marketing Association
· Original study ↗
Methodology
Cited as a 2023 survey conducted by the American Marketing Association; methodology not stated
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
marketers: 68% marketers planning to increase behavioral science use. Source: American Marketing Association (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-behavioral-science-increase-2023
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<blockquote cite="https://lighthousedata.io/data/marketers-behavioral-science-increase-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- marketers planning to increase behavioral science use for marketers<br><small>Source: American Marketing Association (2023) · <a href="https://lighthousedata.io/data/marketers-behavioral-science-increase-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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