B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- share of marketers preferring analytics driven strategy for marketers (2025-05)
90% of marketers agree that an analytics-driven approach outperforms a creativity-first strategy.
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Lighthouse Research Team
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Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Madison Logic/Harris Poll
Primary
Tier B
https://www.logarithmic.com/perspectives/half-of-enterprise-marketers-are-guessing-predictive-ai-won… ↗
Source Article
Half of Enterprise Marketers Are Guessing. Predictive AI Won't Fix That Alone. | Logarithmic Perspectives
A survey result rarely qualifies as a revelation. Most industry polls confirm what practitioners already suspect, dressed up in percentages that make the obvious feel rigorous. But the Madison Logic/Harris Poll report published in May 2025 contains a number worth pausing on: 48% of enterprise market…
Original Research
Madison Logic/Harris Poll
· Original study ↗
Methodology
Madison Logic/Harris Poll survey, as cited by Logarithmic
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 90% share of marketers preferring analytics driven strategy. Source: Madison Logic/Harris Poll (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-analytics-outperforms-creativity-2025
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<blockquote cite="https://lighthousedata.io/data/marketers-analytics-outperforms-creativity-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of marketers preferring analytics driven strategy for marketers<br><small>Source: Madison Logic/Harris Poll (2025-05) · <a href="https://lighthousedata.io/data/marketers-analytics-outperforms-creativity-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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