B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- perceived ai traffic share for marketers (2025-06)
Marketers estimate that AI drives approximately 25% of traffic.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025-06
Entity
Sample Size
750
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightEdge
Primary
Tier A
https://searchsignal.online/research/ai-search-referrals-citations-2026 ↗
Source Article
2026 AI Search Referrals & Citations Benchmark | SearchSignal
2026 Benchmark Report: AI Search Referrals and Citations for SEO Agencies
AI platforms now send measurable visits to websites — and they also influence discovery without a click. This report aggregates published research from Conductor, Adobe Analytics, Cloudflare, SE Ranking, Ahrefs, BrightEdge, an…
Original Research
BrightEdge
· Original study ↗
Methodology
BrightEdge survey of 750+ marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 25% perceived ai traffic share. Source: BrightEdge (2025-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-traffic-perception-25
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<blockquote cite="https://lighthousedata.io/data/marketers-ai-traffic-perception-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- perceived ai traffic share for marketers<br><small>Source: BrightEdge (2025-06) · <a href="https://lighthousedata.io/data/marketers-ai-traffic-perception-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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