B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- percentage concerned about tone of voice for marketing professionals (2025)
49% of marketing professionals/teams have concerns over tone of voice regarding AI in marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kaltura
Primary
Tier B
https://3thinkrs.com/lead-qualifying-teams-fts-print-readership-beginning-of-xs-downfall/ ↗
Source Article
Lead Qualifying Teams, FT’s Print Readership & Beginning of X's Downfall?
Only 7% of B2B videos reach their full potential
Video is a top priority for B2B marketers – 67% say it’s an increasingly important method of advertising, according to the Content Marketing Institute. The majority (77%) focus on creating social media video content, with brand stories or short films …
Original Research
Kaltura
· Original study ↗
Methodology
Kaltura research, cited via 3thinkrs roundup
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
marketing professionals: 49% percentage concerned about tone of voice. Source: Kaltura (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-tone-of-voice-concern
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<blockquote cite="https://lighthousedata.io/data/marketers-ai-tone-of-voice-concern" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- percentage concerned about tone of voice for marketing professionals<br><small>Source: Kaltura (2025) · <a href="https://lighthousedata.io/data/marketers-ai-tone-of-voice-concern" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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