B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
74%
74% -- ai usage share for competitor category analysis for Marketing professionals (2026)
74% of marketing professionals most commonly seek AI support for competitor and category analysis.
- Original survey or study methodology not cited in the article
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arrontesybarrera.com
Primary
Tier C
https://arrontesybarrera.com/creatibo/tendencias-hacia-donde-va-la-publicidad/ ↗
Source Article
Tendencias: Hacia dónde va la Publicidad
Original Research
arrontesybarrera.com
· Original study ↗
Methodology
Competitor and category analysis cited as a task for which marketing professionals most often seek AI support; original survey/study not named in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing professionals: 74% ai usage share for competitor category analysis. Source: arrontesybarrera.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-support-competitor-analysis
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-ai-support-competitor-analysis" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- ai usage share for competitor category analysis for Marketing professionals<br><small>Source: arrontesybarrera.com (2026) · <a href="https://lighthousedata.io/data/marketers-ai-support-competitor-analysis" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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