B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- ai related incident rate for marketers (2025)
Over 70% of marketers have encountered an AI-related incident in advertising work, such as hallucinations, bias, or off-brand output.
- The source specifies 'over 70%' rather than an exact 70%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier C
https://www.freeformagency.com/post/ai-in-advertising-examples ↗
Source Article
10 AI in Advertising Examples for Enterprise Leaders
10 AI in Advertising Examples for Enterprise Leaders
More than half of marketers are already using generative AI for creative content and audience targeting, yet over 70% have also encountered an AI-related incident in advertising work, including hallucinations, bias, or off-brand output, according …
Original Research
IAB
· Original study ↗
Methodology
IAB responsible AI preparedness coverage summarized by StackAdapt
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
marketers: 70% ai related incident rate. Source: IAB (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-related-incidents-advertising
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<blockquote cite="https://lighthousedata.io/data/marketers-ai-related-incidents-advertising" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- ai related incident rate for marketers<br><small>Source: IAB (2025) · <a href="https://lighthousedata.io/data/marketers-ai-related-incidents-advertising" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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