B
Evidence Grade B
Safe to Cite
Dated
58.7%
58.7% -- marketers ai adoption sentiment for marketers (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58.7%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
163
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
80
Source Trust
50
Citation Chain
50
Independence
30
Methodology
20
Freshness
50
Source
Brafton
Primary
Tier B
https://www.brafton.de/blog/content-marketing/an-updated-forecast-marketers-outlook-on-ai-in-marketi… ↗
Source Article
An Updated Forecast: Marketers’ Outlook on AI in Marketing | Brafton
It’s been interesting to watch how public opinion on AI evolves.
I remember when an early-stage image generator broke out years ago (I can’t remember which); virtual queues to test it were long, and people mostly generated bizarre memes that never seemed to go much further than a viral Twitter or Re…
Original Research
Brafton
· Original study ↗
Methodology
Survey of 163 marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 58.7% marketers ai adoption sentiment. Source: Brafton (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-outlook-survey-2023
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<blockquote cite="https://lighthousedata.io/data/marketers-ai-outlook-survey-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58.7%</strong> -- marketers ai adoption sentiment for marketers<br><small>Source: Brafton (2023) · <a href="https://lighthousedata.io/data/marketers-ai-outlook-survey-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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