B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
61%
61% -- share of marketers saying ai is most important aspect of data strategy for marketers (2026)
61% of marketers state that AI is the most important aspect of their data strategy.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.rekmarketing.com/blog/2026/why-orlando-businesses-switch-to-an-ai-seo-company-for-faster… ↗
Source Article
Why Orlando Businesses Switch to an AI SEO Company for Faster Growth
Partnering with an AI SEO company in Orlando gives you the speed and data advantage you need to beat competitors in our crowded local market. Running a business here is tough enough without trying to guess what Google wants from your website. Whether you're a contractor in Winter Park or run a retai…
Original Research
HubSpot
· Original study ↗
Methodology
Cited by blog from HubSpot marketing statistics page; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 61% share of marketers saying ai is most important aspect of data strategy. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-most-important-data-strategy-2026
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<blockquote cite="https://lighthousedata.io/data/marketers-ai-most-important-data-strategy-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share of marketers saying ai is most important aspect of data strategy for marketers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/marketers-ai-most-important-data-strategy-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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