B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4%
4% -- share of marketers viewing ai as a fad for marketers (2023)
4% of marketers feel that AI is just another fad.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
184
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Marketing Association and Kantar
Primary
Tier A
https://amasfl.org/long-road-ahead-for-broad-application-and-understanding-of-ai-in-marketing/ ↗
Source Article
Long Road Ahead for Broad Application and Understanding of AI in Marketing
Original Research
American Marketing Association and Kantar
· Original study ↗
Methodology
AMA and Kantar survey of 184 marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 4% share of marketers viewing ai as a fad. Source: American Marketing Association and Kantar (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-just-a-fad-4pct
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<blockquote cite="https://lighthousedata.io/data/marketers-ai-just-a-fad-4pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- share of marketers viewing ai as a fad for marketers<br><small>Source: American Marketing Association and Kantar (2023) · <a href="https://lighthousedata.io/data/marketers-ai-just-a-fad-4pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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