B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

63%

63% -- marketers planning ai in influencer campaigns for marketers (2024)

Name: Marketers Planning AI In Influencer Campaigns Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2024 · Ogilvy One

63% of marketers plan to integrate AI tools into influencer campaigns in 2024.

Cite this stat Share How we verify

Attribution: Ogilvy One View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

63%

Unit

Percentage

Data Vintage

2024

Entity

marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Ogilvy One Primary Tier C

https://merchandeffect.com/newsfeed/six-influence-shifts-that-matter ↗

Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Beyond Hashtags: Six Influence Shifts That Matter - Merch & Effect - The POS Marketing Agency

Beyond Hashtags: Six Influence Shifts That Matter Beyond Hashtags: Six Influence Shifts That Matter Beyond Hashtags: Six Influence Shifts That Matter Beyond Hashtags: Six Influence Shifts That Matter Adapted from 2024 Ogilvy One’s Influencer Trends Report Adapted from 2024 Ogilvy One’s Influencer Tr…

Original Research

Ogilvy One · Original study ↗

Methodology

Cited from Ogilvy One 2024 Influencer Trends Report

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketers: 63% marketers planning ai in influencer campaigns. Source: Ogilvy One (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-influencer-campaigns-2024

HTML Embed

<blockquote cite="https://lighthousedata.io/data/marketers-ai-influencer-campaigns-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- marketers planning ai in influencer campaigns for marketers<br><small>Source: Ogilvy One (2024) · <a href="https://lighthousedata.io/data/marketers-ai-influencer-campaigns-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →