B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- ai creativity benefit rate for marketers (2024)
40% of marketers believe that AI actually helps creativity.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.promptpanda.io/blog/ai-strategies-for-business-benefits/ ↗
Source Article
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AI is a go…
Original Research
HubSpot
· Original study ↗
Methodology
Blog citing HubSpot research
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
marketers: 40% ai creativity benefit rate. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-helps-creativity-40pct
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<blockquote cite="https://lighthousedata.io/data/marketers-ai-helps-creativity-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- ai creativity benefit rate for marketers<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/marketers-ai-helps-creativity-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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