B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
61%
61% -- marketers experiencing biggest disruption in 20 years due to ai for marketers (2026)
61% of marketers believe marketing is experiencing its biggest disruption in 20 years due to AI, according to HubSpot's 2026 State of Marketing report.
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Lighthouse Research Team
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Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://anglara.com/blog/marketing-automation-implementation/ ↗
Source Article
Marketing Automation Implementation: Roadmap, Timeline, and Common Mistakes
Think marketing automation implementation means picking a tool, connecting a form, and turning on a few emails? Think again.
The software is rarely the hard part. What usually decides success is whether your funnel is clear, your CRM data is usable, your handoffs make sense, and someone inside the b…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot 2026 State of Marketing report survey finding, cited by Anglara
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 61% marketers experiencing biggest disruption in 20 years due to ai. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-disruption-2026
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<blockquote cite="https://lighthousedata.io/data/marketers-ai-disruption-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- marketers experiencing biggest disruption in 20 years due to ai for marketers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/marketers-ai-disruption-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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