B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

61%

61% -- share of marketers viewing ai as most important data strategy aspect for marketers (2025)

Name: Share Of Marketers Viewing AI As Most Important Data Strategy Aspect Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2025 · Adobe

61% of marketers believe AI is the most important aspect of their data strategy.

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Attribution: Adobe View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

61%

Unit

Percentage

Data Vintage

2025

Entity

marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Adobe Primary Tier C

https://www.midastouchinfotech.com/ai-in-web-design/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

AI in Web Design: What It Can (and Can’t) Do for Your Brand

Summarize this blog post with: - AI in Web Design: What It Can (and Can’t) Do for Your Brand - The Rise of AI in Modern Web Design - ➥ Evolution of AI Tools in Web Development - ➥ How Brands Are Adopting AI to Save Time and Cost - ➥ The Shift Towards Smart, Data-Driven User Interfaces - What AI Can …

Original Research

Adobe · Original study ↗

Methodology

Report by Adobe, cited secondhand by Midas Touch Infotech blog

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketers: 61% share of marketers viewing ai as most important data strategy aspect. Source: Adobe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-data-strategy-adobe

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<blockquote cite="https://lighthousedata.io/data/marketers-ai-data-strategy-adobe" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share of marketers viewing ai as most important data strategy aspect for marketers<br><small>Source: Adobe (2025) · <a href="https://lighthousedata.io/data/marketers-ai-data-strategy-adobe" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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