B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
33%
33% -- ai copywriting adoption rate for marketers (2024)
33% of marketers use AI-based software for copywriting or content generation.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Capterra
Primary
Tier B
https://info.hurree.co/ai-business-guide ↗
Source Article
A Comprehensive Guide to AI in Business
A Comprehensive Guide to AI in Business
What is AI?
Artificial intelligence - or AI - is a broad term that refers to the development of computer systems that can perform functions normally associated with the human brain such as learning, analysing, reasoning, generating content and interacting with…
Original Research
Capterra
· Original study ↗
Methodology
AI study by Capterra, cited by Hurree guide
Methodology documented
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
marketers: 33% ai copywriting adoption rate. Source: Capterra (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-copywriting-capterra
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<blockquote cite="https://lighthousedata.io/data/marketers-ai-copywriting-capterra" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- ai copywriting adoption rate for marketers<br><small>Source: Capterra (2024) · <a href="https://lighthousedata.io/data/marketers-ai-copywriting-capterra" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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