B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
46%
46% -- ai content usage rate for Marketers using AI (2024)
46% of marketers who use AI use it to write marketing content.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://v-hub.vodafone.ie/knowledge-centre/10-ways-ai-assistant-help-business ↗
Source Article
10 Ways AI Assistant Can Help Business | V-Hub | Vodafone Ireland
10 Ways an AI Assistant Can Help Your Small Business
Quick Summary
AI assistants can be a game changer, especially for small businesses looking to scale up. Let’s dive into how to use AI at work. With ten key ways AI assistants can help your businesses, from chatbots to scheduling meetings, so you c…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot research on marketer AI usage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers using AI: 46% ai content usage rate. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-content-writing-hubspot
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<blockquote cite="https://lighthousedata.io/data/marketers-ai-content-writing-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- ai content usage rate for Marketers using AI<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/marketers-ai-content-writing-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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