B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

62%

62% -- ai content creation usage rate for marketers (2025)

Name: AI Content Creation Usage Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2025 · encoders.studio

62% of marketers rely on AI tools specifically for creating content.

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Attribution: encoders.studio View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

62%

Unit

Percentage

Data Vintage

2025

Entity

marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

encoders.studio Primary Tier C

https://encoders.studio/5-ai-marketing-ways-that-work/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

5 AI Marketing Ways That Work | Encoders Studio

[TL;DR] AI marketing helps businesses create content faster, target customers better, and get more sales with less work. The 5 key ways are: automated content creation, personalized customer targeting, smart data analysis, optimized ad campaigns, and marketing task automation. Encoders Studio helps …

Original Research

encoders.studio · Original study ↗

Methodology

Blog citing unnamed research; original survey not identified

Methodology documented

Segmentation

IndustryAll RoleAll marketers Channelcontent

Cite this stat

Plain Text

marketers: 62% ai content creation usage rate. Source: encoders.studio (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-content-creation-62

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<blockquote cite="https://lighthousedata.io/data/marketers-ai-content-creation-62" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- ai content creation usage rate for marketers<br><small>Source: encoders.studio (2025) · <a href="https://lighthousedata.io/data/marketers-ai-content-creation-62" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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