B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

43%

43% -- ai content creation adoption rate for global marketers (2025)

2025  · n=1,400  · HubSpot

43% of global marketers use AI to generate copy, visuals, and new ideas.

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Attribution: HubSpot View source
Lighthouse Research Team
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Source verified Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
global marketers
Sample Size
1,400
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://www.pandoraagency.co/2025-marketing-predictions-emergingtrends-new-technologies-and-shifting… ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
2025 Marketing Predictions | EmergingTrends, New Technologies and Shifting Expectations - Pandora Agency Ltd
2024 was a big year in marketing that left many agencies and business owners across multiple industries feeling uncertain about the future and exhausted. So, what is coming in 2025 is all hope, plus I’m looking forward to embracing some new normal. While updating this topic, I came across HubSpot’s …
Original Research
HubSpot · Original study ↗

HubSpot report surveyed over 1400 global marketers

Methodology documented
Industrymarketing
Plain Text
global marketers: 43% ai content creation adoption rate. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-content-creation-43-percent
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<blockquote cite="https://lighthousedata.io/data/marketers-ai-content-creation-43-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- ai content creation adoption rate for global marketers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/marketers-ai-content-creation-43-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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