B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- share of marketers saying ai changed content creation for marketers (2025)
72% of marketers report that AI has already changed how they create content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
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Original Research
HubSpot
· Original study ↗
Methodology
HubSpot 2025 survey, as cited by AI Vibes newsletter
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 72% share of marketers saying ai changed content creation. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-changed-content-creation-2025
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<blockquote cite="https://lighthousedata.io/data/marketers-ai-changed-content-creation-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of marketers saying ai changed content creation for marketers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/marketers-ai-changed-content-creation-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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