B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- ai adoption rate among marketers for Global marketers (2023)
As of 2023, more than 80% of marketers worldwide integrate some form of AI into their online marketing activities.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Web FX
Primary
Tier C
https://www.pink-orange.co.uk/blog/the-ai-dilemma-profits-or-principles ↗
Source Article
Pink Orange Media | Blog: The AI dilemma: Profits or principles?
Well, folks, here we are in the ever-evolving realm of education marketing, facing the all-too-familiar AI dilemma. Marketing has been on quite the joyride for years. We've seen tech booms, privacy laws, economic roller coasters, and a pandemic. Surprisingly (or unsurprisingly, you choose.) The ride…
Original Research
Web FX
· Original study ↗
Methodology
Cited from Web FX; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global marketers: 80% ai adoption rate among marketers. Source: Web FX (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ai-adoption-2023
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<blockquote cite="https://lighthousedata.io/data/marketers-ai-adoption-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- ai adoption rate among marketers for Global marketers<br><small>Source: Web FX (2023) · <a href="https://lighthousedata.io/data/marketers-ai-adoption-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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