B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- marketers planning to add youtube to content strategy for marketers (2017)
48% of marketers plan to add YouTube to their content strategy in the next year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2017
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.autojini.com/blog/?startrow=111 ↗
Source Article
AutoJini Blog - Auto Dealer Marketing News, Trends, Tips
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot research by AutoJini blog; original survey methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 (current) | 48% | |
| 2026 | 48% | 0% |
Segmentation
Industrysocial_media_marketing
RegionNorth America
RoleContent Marketer
Channelsocial
Cite this stat
Plain Text
marketers: 48% marketers planning to add youtube to content strategy. Source: HubSpot (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-adding-youtube-content-strategy
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<blockquote cite="https://lighthousedata.io/data/marketers-adding-youtube-content-strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- marketers planning to add youtube to content strategy for marketers<br><small>Source: HubSpot (2017) · <a href="https://lighthousedata.io/data/marketers-adding-youtube-content-strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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