B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
12%
12% -- abm insights availability rate for B2B marketers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
289
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BAO Inc.
Primary
Tier A
https://www.baoinc.com/resources/target-selection-in-abm-and-the-role-of-account-intelligence-infogr… ↗
Source Article
Target Selection in ABM and the Role of Account Intelligence
Infographics and Interactive
Target Selection in ABM and the Role of Account Intelligence
82% of marketers are currently doing ABM. But only 12% have the insights they need.
The idea of Account-Based Marketing (ABM) is straightforward: first select a list of companies to target and then pursue each …
Original Research
BAO Inc.
· Original study ↗
Methodology
BAO survey of 289 technology companies on ABM practices
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 12% abm insights availability rate. Source: BAO Inc. (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-abm-insights
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<blockquote cite="https://lighthousedata.io/data/marketers-abm-insights" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- abm insights availability rate for B2B marketers<br><small>Source: BAO Inc. (2023) · <a href="https://lighthousedata.io/data/marketers-abm-insights" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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