49% -- share of marketers proving ai roi for Marketers (ability to prove AI ROI) (2026)

Name: Share Of Marketers Proving AI ROI Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2026 · Jasper

Cite this stat Share How we verify

Attribution: Jasper View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

49%

Unit

Percentage

Data Vintage

2026

Entity

Marketers (ability to prove AI ROI)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Jasper Primary Tier C

https://www.jbimpact.com/post/marketing-ia-2026-pourquoi-tout-ce-que-vous-pensiez-savoir-est-dé… ↗

Confidence: 48/100 Vintage: 2026 Channel: Wayback

Source Article

Marketing IA 2026 : Pourquoi tout ce que vous pensiez savoir est déjà obsolète

Marketing IA 2026 : Pourquoi tout ce que vous pensiez savoir est déjà obsolète - Jessy Bédard - 15 mars - 4 min de lecture Introduction : Le paradoxe de la capacité et la crise de l'IA fantôme En 2026, l'industrie du marketing traverse un paradoxe brutal : l’IA n’a jamais été aussi capable, mais le …

Original Research

Jasper · Original study ↗

Methodology

Share of marketers able to prove AI ROI fell from 49% to 41%, attributed to Jasper research; prior-period date and original survey details not specified in the citing article. Extracted from secondary citation via JB Impact blog.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Marketers (ability to prove AI ROI): 49% share of marketers proving ai roi. Source: Jasper (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-able-to-prove-ai-roi-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/marketers-able-to-prove-ai-roi-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share of marketers proving ai roi for Marketers (ability to prove AI ROI)<br><small>Source: Jasper (2026) · <a href="https://lighthousedata.io/data/marketers-able-to-prove-ai-roi-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →