B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15
15 -- average channels managed for marketers (2026)
Marketers manage an average of about 15 channels.
- stated as an approximate average ('about 15 channels on average')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15
Unit
Count
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://adwave.com/resources/one-budget-every-channel ↗
Source Article
One Budget, Every Channel: Cross
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen data, cited by Adwave
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
marketers: 15 average channels managed. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-15-channels-average
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<blockquote cite="https://lighthousedata.io/data/marketers-15-channels-average" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15</strong> -- average channels managed for marketers<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/marketers-15-channels-average" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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