B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17%
17% -- share of marketer time spent on online reputation management for marketers (2025)
Marketers spend approximately 17% of their time on online reputation management.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Review42
Primary
Tier C
https://ratinge.com/blog/the-dos-and-donts-of-online-reputation-management ↗
Source Article
Blog | RatingE
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Original Research
Review42
· Original study ↗
Methodology
Cited from Review42 online reputation management statistics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 17% share of marketer time spent on online reputation management. Source: Review42 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketer-time-spent-on-orm
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<blockquote cite="https://lighthousedata.io/data/marketer-time-spent-on-orm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- share of marketer time spent on online reputation management for marketers<br><small>Source: Review42 (2025) · <a href="https://lighthousedata.io/data/marketer-time-spent-on-orm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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